Acer Computer Australia's post-tax profit down by millions
Jun 3, 2018
The total revenue for 2017 was $298 million, slightly under the previous year when the company posted $304 million.
Acer's profit before tax was $3.1 million, however the company had an income tax expense of $2.1 million which resulted in the $990,000 NPAT.
In the previous year, the PC maker posted a $4.9 million profit before tax with income expenses of $1.7 million, resulting posting NPAT of $3.2 million.
According to the company's financial statement filed with the Australian Securities and Investments Commission (ASIC) on 28 May, the main activities of the company during the reported period were the distribution of computer hardware and the provision of related services.
The company's parent entity is Acer Inc, incorporated in Taiwan. During the reported period, Acer Computer Australia purchased $209 million in goods from the related entity Acer Asia Pacific, $30 million less than in the previous year.
The company also reported a $10.6 million rise in receipts from customers for the year, from $317 million to $328 million
At the same time, Acer Australia’s outgoing payments to suppliers and employees for the year outstripped what it made in receipts from customers, with payments standing at $336.5 million – a $39 million increase on the year prior.
As such, the company’s net cash flows for the year dropped to an outflow of $10.4 million, down from the previous year’s inflow of $15.2 million.
Read more Acer will be the first OEM to bring Amazon Alexa to portable PCsAs previously reported, Lenovo will replace Acer's computer hardware in a $22.3 million contract with the Federal Government's Department of Human Services (DHS).According to research firm Gartner, three PC vendors accounted for well over half of the global PC shipments during the first quarter of 2018, with HP, Lenovo and Dell taking the top three spots, respectively.
HP’s worldwide PC shipments increased 2.8 per cent in the first quarter of 2018. Lenovo, which came ...
AMEX debuts Aussie iteration of global brand overhaul
Jun 3, 2018
The new branding was launched in the US in April, and aims to recognise the interconnectedness of life and business while emphasising the payment provider’s role in supporting customers in this new reality. It’s also designed to reflect American Express’ global offering, which encompass 112 million business and consumer card members; 18 million merchant partners; plus hundreds of acquirers and 120 banking partners across 130 countries. The work incorporates refreshed brand iconography, including a new hand-drawn card design and visual identity, while multimedia creative assets have a heavy emphasis on customers and sub-interpretations of the top-line tagline. The company is going hard on communication, with advertising scheduled to feature across mobile, social platforms, podcasts, TV, cinema and outdoor as well as some high-impact channels not specifically disclosed. It’s also the first time American Express has had a single brand platform across US and international markets and which talks to both consumers and businesses.
AMEX VP of brand and experiences, Naysla Edwards, told CMO the brand relaunch was triggered by a need to better reflect the changing nature of business and personal activity, and to ensure customers saw a consistent platform and information no matter where they travelled, or which channel they were exposed to. The new-look logo and brand identity is also designed be more digitally appropriate. The brand platform was devised in partnership with mcgarrybowen globally and localised via Ogilvy in conjunction with Mindshare. It features advertising directed by Lane Accord, and imagery shot by photographer, Mattieu Young. Edwards said she had heavy involvement from the beginning of the brand overhaul nearly two years ago, working alongside her New York colleagues as well as creative agency partner. In addition, local and regional customer insights were used to inform the brand development.
AMEX has kicked off media activity th...